19 Aug 2013 learn.abbywinters.com

(Amsterdam) Today, abbywinters.com announced the release of their content-making training site, http://learn.abbywinters.com. The site contains around 55 hours of training videos (complete with workbooks, tests and assignments), to support in-house staff and off-site Contract Shooters producing content meeting the site’s requirements.

Many of the videos were made by CEO Garion Hall, who said, “It’s a risk to ‘open-source’ our methods, as we discuss in detail the ‘secret herbs and spices’ to make an AW shoot… but any astute producer could look at our shoots and work that out anyway. By helping experienced content producers to learn our ‘paradigm’, we make it easy for them to earn money, while improving our content quality”.

Training shooters is primarily Hall’s responsibility, the old way involving six weeks of intensive 1:1 time. Now, the teaching and learning is time-shifted, Hall can enjoy six months a year travelling, while remotely reviewing shooters’ work!

But, training staff and contractors is not the end goal: Hall plans to launch a marketplace, using abbywinters.com’s pay-per-scene technology, allowing producers inspired by the abbywinters.com paradigm to release shoots the site does not purchase, but making them available to its’ member-base. The site shares in the revenue with the original producer.

This provides opportunities for customers to be more engaged, raise revenues, have a larger and more varied content-base, more frequent updates, and increase models’ takings from their work (as they can self-publish on the new platform).

“It takes around 60 hours to complete ‘the essentials’ course”, Hall said – a huge commitment, “but it rules out the tyre-kickers”. Contract Shooter in training Pax, said, “I have some photography experience, and offered to shoot my girlfriend for the site. They introduced me to the training stuff, and now I am working through it – it’s engaging and interesting, I’m two-thirds complete – I see the 60 hours as an investment and a wonderful opportunity to learn from world-class professionals. I plan to become a full time shooter for the site!”

Another shooter in training, Misha, says, “I find the relaxed delivery really easy to listen to. I watch each video twice, so I really absorb it”.

Hall will be attending some of the European conferences, is happy to talk in more detail about open-sourcing methodologies.

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